2019 1oz .999 Silver Coca-Cola® Holiday Coin - Limited Mintage Collectible #A465

Description

Merry Christmas from Scottsdale Mint!
Scottsdale Mint is pleased to announce a special limited mintage release; The 2019 Coca-Cola 1 oz Silver Holiday Coin.
Santa Claus and Coca-Cola are global pop culture icons that have been intertwined in holiday advertising since the 1920s, so much so that Coca-Cola actually helped to shape the image of Santa Claus as we picture him today (see the bottom of the page for more facts and history).
The obverse of the coin features the iconic image of Santa Claus enjoying an ice-cold Coke. The detailed artwork is skillfully sculpted and struck in crisp, pure silver. The original image was painted by artist Fred Mizen in 1930 for a Coca-Cola ad and depicted Santa in a crowd drinking a bottle of Coke.
On the reverse, you will find the Fijian Coat of Arms over a textured backdrop of soft, drifting snow, a nod to the poem 'Twas the Night Before Christmas ( A Visit from St. Nicholas ): As you tilt the coin back and forth in the light you will recall the line from the poem: "The moon, on the breast of the new-fallen snow, gave a luster of midday to objects below..."
This coin truly will light up your Christmas and makes the perfect gift for anyone who loves Christmas or Coke, which just about covers all of humanity. The mintage is far fewer than 7 Billion though, so make sure to get one quick.
These special edition holiday coins are manufactured and distributed by Scottsdale Mint, are legal tender in Fiji, and have a limited mintage of only
25,000 pieces
. Each weighing one troy ounce, struck in .999 fine Silver, these coins ship in Scottsdale Mint's patented Certi-Lock®
security and authentication packaging.
Key Features
Official Coca-Cola® collectible coin
99.9% Pure, Solid Silver (not plated!)
Limited Edition Coca-Cola Branded Assay Card
Easy to Verify Authenticity Using Certi-Lock® Phone App ( free download from app store)
Each Card Bears A Unique Mintage Number and Serial Number
Legal Tender Pure Silver Coin
Obverse Features Classic Santa Claus Enjoying a Coke Artwork
Reverse Features Fiji Coat of Arms with Drifting Snow Backdrop
Limited Mintage of only 25,000 Coins Worldwide
History of Santa Claus and Coca-Cola
(text from by Coca-Cola.com)
The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin. In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for
Harper's Weekly
in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today.
Here, a few other things you may not have realized about the cheerful guy in the red suit.
1. Santa Has Been Featured in Coke Ads Since the 1920s
The
Coca-Cola
Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like
The Saturday Evening Post
. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.
In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in
The Saturday Evening Post
in December 1930.
2.
Coca-Cola
Helped Shape the Image of Santa
In 1931 the company began placing
Coca-Cola
ads in popular magazines. Archie Lee, the D'Arcy Advertising Agency executive working with The
Coca-Cola
Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic. So
Coca-Cola
commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa.
For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "
A Visit From St. Nicholas
" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa. (And even though it's often said that Santa wears a red coat because red is the color of
Coca-Cola
, Santa appeared in a red coat before Sundblom painted him.)
Sundblom’s Santa debuted in 1931 in Coke ads in
The Saturday Evening Post
and appeared regularly in that magazine, as well as in
Ladies Home Journal
,
National Geographic
,
The New Yorker
and others.
From 1931 to 1964,
Coca-Cola
advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for
Coca-Cola
advertising in magazines and on store displays, billboards, posters, calendars and plush dolls. Many of those items today are popular collectibles.
Sundblom created his final version of Santa Claus in 1964, but for several decades to follow,
Coca-Cola
advertising featured images of Santa based on Sundblom’s original works. These paintings are some of the most prized pieces in the art collection in the company’s archives department and have been on exhibit around the world, in famous locales including
the Louvre
in Paris,
the Royal Ontario Museum
in Toronto,
the Museum of Science and Industry
in Chicago, the Isetan Department Store in Tokyo, and the
NK Department Store
in Stockholm. Many of the original paintings can be seen on display at
World of
Coca-Cola
in Atlanta, Ga.
(1) “My Hat’s Off to The Pause That Refreshes” — 1931. The magical transformation of the
Coca-Cola
Santa happened in 1931. Archie Lee, the ad agency creative director for the
Coca-Cola
account, was inspired to show a wholesome, kind Santa. He turned to artist Haddon Sundblom to create the image.
(2) “Please Pause Here … Jimmy” — 1932.
Sundblom's second painting features a note in which a child, Jimmy, leaves a Coke for Santa instead of cookies. This ad ran in the Saturday Evening Post, Collier’s, Literary Digest and Ladies' Home Journal.
(3) “The Pause That Keeps You Going” — 1934.
Sundblom painted over the original 1931 canvas when he created
the 1934 painting. A comparison of the two images shows that he added a little more fur, a hat and a whip.
(4) “It Will Refresh You Too”
— 1935. This ad shows that i
f drinking
Coca-Cola
is good enough to refresh Santa, it is good enough to refresh everyone else.
(5) “Me Too”
— 1936. In
this painting, Santa enjoys himself in the midst of his bounty of toys and a
Coca-Cola
.
(20) “Things Go Better with Coke” — 1964. This was the last year that a traditional, original Sundblom Santa was used in the advertising for
Coca-Cola
.
(19) “Santa, Please Pause Here” — 1963. Jimmy is at it again. First in 1932 then again in 1945, Jimmy leaves Santa a note and a Coke. In a 2001 ad, this 1963 Santa comes to life in an animated holiday commercial created by Academy Award-winning animator Alexandre Petrov.
(18) “Season’s Greetings” — 1962. In this painting Santa displays an impish, child-like personality. As in 1936, Santa has brought an electric train, but this time there is also a helicopter, something that did not exist until 1940.
(17)  “When Friends Drop In” — 1961. For Santa to do his work, he must secretly slip in and out of a home. In this painting Santa shushes a yapping schnauzer to avoid waking a sleeping family.
3. The "New Santa" Was Based on a Salesman
In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.
People loved the
Coca-Cola
Santa images and paid such close attention to them that when anything changed, they sent letters to The
Coca-Cola
Company. One year, Santa's large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.
The children who appear with Santa in Sundblom’s paintings were based on Sundblom's neighbors — two little girls. So he changed one to a boy in his paintings.
The dog in Sundblom’s 1964 Santa Claus painting was actually a gray poodle belonging to the neighborhood florist. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black fur.
4. Santa Claus Got a New Friend in 1942
In 1942,
Coca-Cola
introduced "Sprite Boy," a character who appeared with Santa Claus in
Coca-Cola
advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf. (It wasn’t until the 1960s that
Coca-Cola
introduced the popular beverage Sprite.)
5. Santa Became Animated in 2001
In 2001, the artwork from Sundblom's 1963 painting was the basis for an animated TV commercial starring the
Coca-Cola
Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.
About Scottsdale Mint
Scottsdale Mint LLLP is a private mint located in Scottsdale, AZ in the United States. They design, manufacture, and distribute gold and silver bars and coins worldwide and are known for their sophisticated designs and exceptional quality. To see examples of their most popular products, search online for Scottsdale Mint or Scottsdale Silver or inquire with your local coin shop. Scottsdale Mint also sells direct to the public via their website and
eBay Store
(eBay username scottsdalesilver).
The 2019 1oz .999 Silver Coca-Cola Santa Holiday Fiji Coin is an officially licensed product in cooperation with S&A Partners, an official licensee of Coca-Cola®.
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